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09 January 2013
Shanken News Daily, a global email service covering beer, wine and spirits, has observed 48% growth in mezcal in recent years. As fans of mezcal in general, Wild Shot calls that a touchdown.

Here's the extra point: The article reports importer Shaw-Ross International has seen 30% annual growth for Wild Shot since its initial introduction in 2011. In what Shanken terms a niche market, Wild Shot - in the vernacular of its creator, superstar singer-songwriter Toby Keith - is a "big dog daddy" among mezcal brands.

This is huge press, since Shanken News Daily's parent company is the publisher of Impact Newsletter/Impact Databank, Wine Spectator, Whisky Advocate, Cigar Aficionado, FoodArts and Market Watch. To celebrate during the big game, Wild Shot suggests whipping up pre-game and halftime batches of "Big Dog Daddy" cocktails. The drink's offensive line is good, strong and fast: one shot each of Wild Shot Reposado, rye whiskey and blackberry brandy (or crème de cassis) and goes well with the usual game-day grub. The recipe is included below, along with food pairing suggestions courtesy of the chefs at Wild Shot's cousin, Toby Keith's I Love This Bar & Grill.

Wild Shot Mezcal is handcrafted using 100% green agave, and the resulting 86.8 proof spirit is a smoky, puissant nectar of the mezcal gods. What's more, it mixes like a dream. See what we mean by trying some of the two-dozen Wild Shot concoctions ( during the game. Created exclusively for Wild Shot, these libations include the fruity "All-American Jar," sweet and spicy "Wild Mexican Lemonade" and the backyard barbeque classic-in-waiting, the "Red Solo Cup 'Rita." And of course, if you want to experience Wild Shot the Toby Keith way, toss the bottle in the freezer and drink straight up. When chilled, Wild Shot has a thick, syrupy texture that goes down smooth.

Toby Keith unveiled Wild Shot in 2011 to immediate acclaim. Industry publication Beverage Media named it the top premium mezcal in the U.S., and demands continue at bars, liquor stores and restaurants nationwide to add it to their selections. Wild Shot is now available in 38 states including national retailers Meijer and Total Wine (select locations). Wild Shot is imported by Shaw-Ross, a leading importer and marketer of fine wines and spirits. Many of the cocktails, including the "Blue Mezcalita," "Ciudad" and "Swamp Water" were created at Keith's restaurant, I Love This Bar & Grill - the home of Wild Shot Mezcal. For more information, visit

Big Dog Daddy
1 oz Wild Shot Reposado Mezcal
1 oz Rye Whiskey
1 oz Blackberry Brandy (or Crème de Cassis)

Build over ice in a rocks glass, stir well and serve garnished with a sprig of mint and lemon twist.

Suggested food pairings: Spicy Chicken Wings, Cheesy Nachos, Beer Battered Crispy Onion Rings

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