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10 December 2012
WILD SHOT: A SUREFIRE HOLIDAY HIT
<"Tis the season to celebrate, and Wild Shot Premium Mezcal is the perfect festive fuel - not to mention a great gift idea. >

"I have always been fascinated with Mexico and the drink Mezcal," says Wild Shot's creator, superstar singer-songwriter Toby Keith. "The tradition and history of Mezcal is magical to me, and dates back to 16th century warriors celebrating the defeat of their enemies." Naturally, Keith has warmer, fuzzier merriment in mind.

This past summer on Keith's Live In Overdrive Tour Presented by Ford F-Series, he brought along his Wild Shot Inflatable Bar that served specially-created Wild Shot cocktails. And in a recent appearance on CBS's The Talk, Keith treated the hosts to "Red Solo Cup Ritas." The drink - garnished with a colorful gummi worm - was a hit. So were the fried bologna sandwiches and deep-fried Twinkies straight from the menu at his restaurant chain I Love This Bar & Grill. The segment can be viewed at http://youtu.be/WBXHDIuvi-M. Wild Shot and these signature cocktails are served at all I Love This Bar & Grill locations.

Wild Shot is handcrafted using 100% green agave and, at 86.8 proof, the spirit provides a solid kick-start to any holiday party, either straight-up or in a dozen-plus concoctions created exclusively for Wild Shot. Whether your guests crave a warm, welcoming "Wild (s)hot Spiked Cider" (see recipe below) or cool, refreshing "Blue Mezcalita," you can't go wrong with these mixologists' dreams. Recipes for all of Wild Shot's premium cocktails are available at www.wildshot.com. But if you want to experience Wild Shot the way Toby does, toss the bottle in the freezer. Once chilled, takes on a thicker, syrupy texture that makes it go down smooth.

Wild Shot also makes a great holiday gift. In fact, the mezcal lovers in your life may already know its charms since industry publication Beverage Media named it one of the top premium mezcals in the U.S. What's more, the demand for Wild Shot - available in Silver and Reposado - continually leads bars, liquor stores and restaurants nationwide to put it on their top shelves. Wild Shot is now available in 38 states. Just in the past year, national retailer Total Wine began stocking Wild Shot and, at the end of October, Meijer completed a 128-store addition of Wild Shot products.

In its attractive, compact 750-ml bottles Wild Shot Premium Mezcal does a fine job of presenting itself. You can put it in an elegant gift box or stuff it in a stocking and get the same gleeful reaction from any lucky recipient. Or just slap a bow on it and hand it over - its bold, smoky flavor is that good. Just ask the worm that floats at the bottom of every bottle.

Wild Shot is imported by Shaw-Ross, a leading importer and marketer of fine wines and spirits. The "Blue Mezcalita," "All-American Jar" and "Swamp Water" were created at Keith's restaurant, I Love This Bar & Grill - the home of Wild Shot Mezcal. For more information, or to test your mixology skills with other Wild Shot cocktails like the "Estado Libre," "Wild Mexican Lemonade" or "Ciudad," visit www.wildshot.com.

Wild (s)Hot Spiked Cider
2 quarts apple cider
3/4 cup Wild Shot Silver Mezcal
1/2 cup brown sugar, packed
1/3 tsp. ground allspice
1-1/2 tsp. whole cloves
2 cinnamon sticks
1 orange

Method: Put apple cider, brown sugar, allspice, cloves, cinnamon sticks in a crock pot. Add orange slices. Cook on high for two hours or low for eight hours. Add Wild Shot, strain out spices and ladle into mugs. Makes 6-8 servings.
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