A much different clip from the raucous RSC, "Hope" is nevertheless drawing viewers at a record pace. Built around Keith in the protagonist's role as a bartender, the black-and-white mini-movie follows the song's many characters through life's struggles.
In a sense, "Hope On The Rocks" is almost an emotional flipside to "Red Solo Cup," and showcases not only Keith's prodigious writing and story-telling ability - he is the song's sole writer - but also the acting ability honed in his two full-length feature films.
Directed by his longtime collaborator Michael Salomon, the video is also in heavy rotation at CMT, GAC and TCN. As the title-track from his new album, this single is racing up the country charts.
Toby Keith was recently named country music's top-earning musician by Forbes.
Click here to see the video for "Hope on the Rocks"