“It’s my kind of place,” sings Toby Keith in “I Love This Bar” from his 2003 #1 album Shock’n Y’all. In the song, the superstar entertainer tallies the reasons he loves the titular joint, and these have been the guiding principles of Toby’s I Love This Bar & Grill restaurants since the first opened in Oklahoma City and Las Vegas in 2005. To paraphrase the song, the restaurant/bars are welcoming and raucous with good music, good friends and good times.
I Love This Bar & Grill’s winning recipe is helping it spread across the United States, where a total of 19 restaurant/bars will open by the end of 2012. Recent additions to the family include Dallas, TX; Rancho Cucamonga, CA; Cincinnati, OH; and Folsom, CA. While all locations host live music, these new spots are known for booking nearly 40 national country acts a year and attracting standing-room-only crowds. By year’s end, more restaurant/bars will open in Chicago, Virginia Beach, Washington DC and Syracuse, NY.
The Oklahoma City I Love This Bar & Grill remains one of the busiest restaurants/bars in Toby’s home state, and the other OK locations (Hard Rock in Tulsa, WinStar World Casino in Thackerville) are the largest restaurants/bars in each casino. The location at Harrah’s Las Vegas is the home of the Big Dog Daddy 100-Ounce Challenge where patrons can attempt to finish a massive cheeseburger combo meal to get their photo on the Big Dog Daddy wall. Vegas is also where they develop many of the original I Love This Bar & Grill cocktails made with Toby Keith’s Wild Shot premium mezcal, including “Swamp Water” and the “All-American Jar.” (Drink availability varies with location.)
Each I Love This Bar & Grill has a strong patriotic theme (just like in some of Toby’s music) with a red, white and blue color scheme. Every ice-cold, frosty draft beer is served in a Mason jar by a smiling Whiskey Girl. The full comfort food menu boasts ribs, wings, steaks, rotisserie chicken, catfish, sandwiches and salads, along with a variety of tantalizing appetizers and joyously sinful desserts. Signature menu items include a pulled pork sandwich, fried bologna sandwich and the American Soldier combo (cheeseburger, fries and beer or soda), which is a free, one time only offer, to active military with I.D.
Music is a big part of I Love This Bar & Grill’s atmosphere. Throughout the day, huge flat-screen televisions play country music videos. On most nights, each restaurant/bar features live bands (DJs fill in the off nights) on a spacious stage with formidable sound and lighting systems as well as two private “barns” and a VIP-only area adjacent to the stage. In the last two years, the Mesa, AZ and Minneapolis locations received Academy of Country Music nominations for Nightclub of the Year. On occasion, Toby himself pops in – like when he came straight from his June 29th concert at Detroit’s DTE Energy Center to see his daughter Krystal Keith perform at the Detroit I Love This Bar & Grill.
With Time magazine calling I Love This Bar & Grill one of its Top 10 Celebrity Restaurants, and the Huffington Post naming it in their “25 Best Celebrity-Owned Restaurants,” it’s clear Toby has brought his restaurant/bar utopia to life. So pay a visit to your friends at I Love This Bar & Grill where there’s something for everybody and everybody’s someone. For more information, visit www.tobykeithusa.com and www.tobykeithsbar.com or visit each location’s page on Facebook.