Country music's biggest viral hit in history didn't just win an award during the 47th Annual Academy of Country Music Awards, it won with viewers. According to a study by Bluefin Labs, Toby Keith's "Red Solo Cup" received the most social media comments of any performance on the show. Overall, the ACM show set a record for social media activity, rising 331% over last year.
The performance borrowed from the video, which has received more than 15 million views and earned ACM Video of the Year. As he sang, Toby pushed through an exuberant press of cup-wielding, sing-a-long fans in the MGM Grand Garden Arena grandstands as celebrity fans Carrot Top and Wayne Newton made cameos. A Country Weekly poll asking fans about their favorite performances has Keith in the lead by a wide margin.
As "Red Solo Cup" continues to overflow with accolades, Toby's new single "Beers Ago" is on its way to becoming another huge hit for the singer, songwriter and entertainer. The song was the most added record at country radio two weeks running and is already in the top 25 in only its third week on the charts.
Television and radio success will soon be joined by ticket sales and standing-room-only arenas as the Toby Keith Live In Overdrive Tour Presented by Ford F-Series kicks off June 14 in Salt Lake City, UT. Keith has been one of North America's top touring artists for more than a decade, and he's joined on the Overdrive tour by electrifying newcomer Brantley Gilbert.
And while Keith's musical endeavors are his focus, his successes have enabled other opportunities including the development of his ACM-nominated I Love This Bar And Grill restaurants, as well as his new Wild Shot Mezcal. The latter has already been declared the top premium mezcal on the market.