Toby Keith will be bringing his newly launched
Wild Shot Mezcal to Vegas to toast the opening of the 27th Annual Nightclub & Bar Convention and Trade Show.
Each year, the NCB Show (www.ncbshow.com) America’s biggest and most important
bar, nightclub and beverage event of the year, brings over 31,000 industry
professionals together to meet with suppliers, network, learn and have
fun. The 2012 event will run from March
12-14 at the Las Vegas Convention Center.
On Tuesday, March 13, Keith will
participate in the noon ribbon-cutting ceremony at the Las Vegas Convention
Center, which officially opens the show floor.
Following the ribbon-cutting, Keith will participate in a press
conference with Jon
Taffer, president of the Nightclub & Bar Media Group.
looking forward to the Nightclub and Bar Show,” said Keith. “We are going to have fun, drink some Wild
Shot Mezcal and proceed to party.”
“We are so honored and privileged to have superstar
Toby Keith at this year's Nightclub & Bar Show," said Taffer.
"His talents don't end on the stage or in the recording studio, with his
newly debuted Wild Shot Mezcal, he is already making his mark in the
restaurant, bar and spirit world."
Keith’s albums have sold more than 35 million copies, ranking him among
the top-selling all-genre artists on Billboard's Top 200 Artists of
the Decade. He is also Billboard's No. 1 Artist of the Decade and
No. 1 Country Songwriter of the Decade. These, among other endeavors, have
earned Keith annual recognition from Forbes as one of the very
top-earning entertainer/musicians in the world.
Keith’s I Love This Bar & Grill in
Minneapolis, MN is nominated for Academy of Country Music Award’s Nightclub of
Wild Shot Mezcal is made in San Luis Potosi,
Mexico from ten year old green agave plants.
Mezcal produced with this type of agave is easily identifiable by its
smooth smoky flavor. Harvested by hand
and then cooked in masonry ovens for two days, the “piñas” are mashed on a
circular milestone turned by a pair of mules to extract the honey juice. After fermentation, the “pulque” is distilled
twice in copper pot stills. The Silver
is immediately bottled while the Reposado is aged for two months in oak casks.
the Nightclub & Bar Media Group
Nightclub & Bar Media Group
provides information and resources
for owners and managers of bars, nightclubs, independent and chain restaurants,
hotels, resorts and casinos. Its leading content includes coverage relating
to beverage training, staff and management issues, operations, responsible
service, equipment and cutting-edge promotion and marketing practices, as well
as in-depth analysis of on-premise drink, product and consumer trends. The
group's e-newsletters are targeted to specific segments within the on-premise
market and include NCB Promo Power, NCB Nightclub Confidential, NCB Mix, NCB
Bar IQ and VIBE. The Nightclub & Bar Convention and Trade Show is the
country's pre-eminent beverage, bar and nightclub event which attracts more
than 31,000 industry professionals.