FOX All Access recently noted that the song has made the Red Solo Cup
"today's newest celebrity …and it's all [because of] Toby
Keith." But don't take their word for it. Consider:
More than 10
million viral online views for the video and growing.
Fastest selling single
of his career.
gold and platinum this week.
No. 1 on the digital
genre chart 9 of last 11 weeks.
Jumped No. 42 to No.
18 on Sirius XM's "Hits 1" Pop station.
No. 1 most-played on
jukeboxes for the past month.
"Red Solo Cup" is also powering sales of Keith's latest album, Clancy's
Tavern, which is currently at # 2 after its No. 1 country debut 12
Anecdotally, reports are coming in of empty shelves at retailers as
consumers "prepare to party" by picking up the celebrated red cups
and bypassing still plentiful blue and yellow versions.
Meanwhile, beverage distributors seem to be doing their best to keep up
with demand for something to put in said cups. Toby's signature Wild Shot
Mezcal is now available in 38 states. Keith's foray into the world of
spirits has contributed to a resurgence for mezcal and has been heralded
in the beverage trade press.