Toby Keith has been topping the charts as a singer and songwriter since his first self-penned single "Should've Been A Cowboy" bowed in 1993. Forbes has named him the top-earning country performer in the nation and his most recent album debuted at the pinnacle of the all-genre sales charts. You might say he's got a lot of experience with being No. 1 ... but he's never quite done it like this.
Keith's recently launched Wild Shot Mezcal has been named "the number-one premium mezcal in the U.S. market" by Beverage Media magazine. Profiled in the October issue of the publication, Wild Shot has rocketed through the spirits industry and is already available in 32 states, with more added regularly.
Most recently, Total Wine stores in Arizona, California, Nevada, New Jersey and South Carolina have begun carrying Wild Shot, as well as the company's outlets in Tampa, Fla. and Claymont, Del. Toby will host a bottle signing in York, PA on Sept. 14 at the local Wine & Spirits store from 3:00 to 4:30pm.
In other Toby news, he was featured in a 20/20 special Sunday on ABC. He was interviewed by Bob Woodruff for the show's special edition "Remembrance and Renewal: 10 Years After the 9/11 Attacks."
On the music front, Toby just revealed details for the upcoming Deluxe Edition release of Clancy's Tavern, out globally Oct. 24. In addition to four new "Incognito Bandito" tracks recorded at his lauded 2010 club date in New York City, the album also features "Made In America." Keith's fastest-rising song in years has exploded to the top and is on its way to topping all the major singles charts. Of course, that kind of No. 1 surely feels very familiar.
His North American Ford F-Series sponsored Locked & Loaded tour continues to play standing-room-only venues, and will travel to Europe in late October in support of the new album.