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31 August 2010
Toby Keith’s I Love This Bar and Grill Now Open Inside Harrah’s Tunica

TUNICA, Miss., August 30, 2010 – There has certainly been “A Little Less Talk and a Lot More Action” on the second floor of Harrah’s Tunica lately as Harrah’s welcomes Toby Keith’s I Love This Bar and Grill to the 2,000 acre resort. The new bar and restaurant featuring country music, dancing, and sports on high definition flat screen and projection screen TVs, officially opened for business Tuesday, August 24, 2010.

Named after the singer/songwriter’s hit single “I Love This Bar,” the 15,000 square-foot restaurant features live music every Wednesday, Thursday, Friday and Saturday, flair bartending, I Love this Bar and Grill Whiskey Girls, a guitar shaped bar, a private VIP room available for private parties, a mechanical bull, and the American food, spirits, and nightly specials that has endeared Toby Keith’s I Love This Bar and Grill to the country super-star’s fans and entertainment seekers at seven other locations throughout the United States.

“We are excited to help bring Toby Keith’s I Love This Bar and Grill to the Mid-South adding yet another entertainment and dining option to our portfolio at Harrah’s Tunica,” said R. Scott Barber, regional president, Harrah’s Entertainment.

Toby Keith’s I Love This Bar and Grill Tunica menu features many of the home-style Southern dishes the ex-oil field worker from Oklahoma calls his favorites. Features include: Whiskey Girl Wings, Southwest Tortilla Soup, “She’s a Hottie” Hatch Valley Chile Burger, Fried Bologna, “Smoking Gun” BBQ Half Chicken, and Whiskey Bottle New York Steak. Signature drinks include: Lynchburg Lemonade, White Trash with Money, and Delta Swamp Water.

The venue is the eighth for Toby Keith and the fourth for Capri Concepts, LLC.

“We’re proud of our continued development with Toby and his iconic brand that reaches out to fans across the world,” said Frank Capri.  “Extending the I Love This Bar and Grill entertainment experience with Harrah’s was a natural fit for us in the Delta Region.”

Toby Keith’s I Love This Bar and Grill inside Harrah’s Tunica will serve lunch and dinner and will be open Sunday through Tuesday 11 a.m. until 12 a.m., Wednesday through Saturday 11 a.m. until 2 a.m.

ABOUT TOBY KEITH

Toby Keith has been among the top musical performers in any genre throughout this past decade, and is ranked among the top selling artists in all-genres at #3 on Billboard's Top 200 Artists of the Decade.  He was also named Billboard's #1 Country Artist of the Decade and #1 Country Songwriter of the Decade, and was honored by Nashville Songwriters Assn. International (NSAI), which awarded him its prestigious Songwriter/Artist of the Decade Award.  He is a three-time BMI Country Artist/Songwriter of the Year with his catalog generating more than 70 million performances.  Keith's business empire is as expansive as his hit making ability, encompassing restaurants, movies, and a clothing line.

In 2009, his 14th studio album, American Ride, debuted at the top of the Country Albums chart.  The title track and the second single from the album, "Cryin' For Me (Wayman's Song)," landed Keith two more consecutive No. 1 singles, the 27th and 28th chart toppers of his career.  His previous album, the critically acclaimed That Don't Make Me A Bad Guy, also boasts back-to-back No. 1 hits "She Never Cried In Front Of Me" and "God Love Her."  His current single, "Trailerhood," which is quickly moving to the top of the charts, is from his October 5 album release titled Bullets In The Gun.  In the past decade alone, his singles have spent more than a year at No. 1 on the charts. 

And his tours continue to be among the top-drawing concerts in the world of entertainment. In 2009, Keith's U.S. America's Toughest Tour played to more than a million people, marking the ninth consecutive year the hard-touring artist crossed the impressive million ticket threshold. Overseas, Keith embarked on his first European tour in November where he sold-out a two-week run that included nine shows in six countries, and he performed in Norway at the 16th annual Nobel Peace Prize concert.  This summer, he kicked off his Ford Trucks sponsored American Ride Tour that will take him across the US.

More information about Toby Keith and Toby Keith’s I Love This Bar and Grill is available at www.tobykeith.com and www.tobykeithusa.com

About Harrah’s Entertainment:

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada over 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents.  The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah’s is available at www.harrahs.com



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