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25 July 2008

(NASHVILLE, Tenn.) The theatrical release of Toby Keiths second major feature film starring role draws near (Beer For My Horses out 08/08/08), which means that one of the nations most visible entertainers is in even greater demand than usual. An exhaustive media campaign begins Monday (7/28) in New York City and rocks strong through Wednesday, Aug. 6 in Los Angeles.

The television starts Monday, July 28 with The Colbert Report, making the appearance his third time as a guest on the show. On Tuesday, Toby hits the radio waves with major outlets including Sirius Satellite Radio (four channels: Freewheelin, New Country, Blue Collar Comedy and NASCAR), Big D & Bubba, Lia, Danny Wright and another major television stop with CNNs Glenn Beck.

The New York wheel keeps spinning Wednesday (7/30) with an interview and performance on the CBS Early Show, a stop at FOX & Friends, multiple interviews with FOX News and another round of radio including Rick & Bubba, John Boy & Billy, Glenn Beck Radio, Dr. Drew and Dennis Miller. Keith will also sit for a television interview with Nick News and print sit-downs with Esquire Magazine and US Weekly.

Thursday (7/31), Keith performs and interviews on The View. Friday, Saturday and Sunday, Toby is, oh yeah, one of the top-drawing live performers in the country and will be performing packed shows in St. Louis, Chicago, Indianapolis and Pittsburgh. Then its a flight west and The Late Late Show with Craig Ferguson Monday night, Aug. 4. That performance will air Aug. 8, the evening of the movies launch.

The next morning, Keith calls in to G. Gordon Liddys popular nationwide radio show, then books over to Burbank and a live performance on the Tonight Show with Jay Leno. While in Jays house, Toby will be interviewed by the Los Angeles Times for an upcoming profile. Afterwards, hell call in to the Alan Colmes Show.

Finally, Keith has a full day booked Wednesday, Aug. 6 with a satellite television and radio tour, as well as print interviews with high profile outlets including AP and People.

Beer For My Horses features Keith and comedian Rodney Carrington as sheriffs deputies chasing a drug lord and kidnapper in classic road trip buddy comedy form. Written by Keith and Carrington, the film was inspired by Keiths hit duet with Willie Nelson, who also appears. The movie soundtrack is in stores Aug. 12.


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