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Say what you will about Toby Keith, he's a big dog daddy with a healthy chip on his shoulder. The 48-year-old entertainer has been chewed up and spit out in the press from time to time, but he doesn't mind. Toby lets his talent (not to mention his incredible body of work) speak for itself. A force in the music scene since 1993, Toby shot straight to superstardom with a song he wrote, 'Should've Been a Cowboy,' which not only proved to be his first No. 1 hit, it was the most played country song of the 1990s. The multi-platinum artist -- whose current single 'American Ride' (from the album of the same name) recently skyrocketed to No. 1 on the charts – was just named Songwriter/Artist of the Decade (2000-2009) by the Nashville Songwriters Association International. Pretty impressive for a guy who didn't get his first break until he was 32. One thing's for sure when you have a conversation with the outspoken singer, he'll tell you just what's on his mind. Toby sat down with The Boot to talk about his new album, the so-called "cancer" he's dodged, the last time he cried and his laughter at a request to duet with the Dixie Chicks.
'American
Ride,' your first single from the new album, is a powerful song dealing
with illegal immigration, frivolous lawsuits, the decline in the
importance of religion ... It's very much a Toby Keith song, yet you
didn't write it. You almost never cut other people's songs, so what
drove you to cut this one?
'American Ride' is one of
five singles that I did not write in my life. I had it on my iPod, and
I just kept playing it and thinking, 'Man, is this something that I'm
going to want to sing five years from now?' I just sat on it and sat on
it, and I got in the studio, turned my iPod on and went,' I'm cutting
this thing. I just can't resist it. It's so me.' And everybody I talk
to says, 'You wrote the crap out of this,' because it sounds like I
wrote the song. There are certain songs that are just made for people.
The songwriter in me wants the artist in me to cut everything I write,
so you've got to put your ego aside and say, you know what – the artist
in me is going to miss out on a great opportunity here if you don't
just do it.
'American Ride' is a song like 'How Do You
Like Me Now?!,' 'Get Drunk and Be Somebody,' 'Courtesy of the Red,
White and Blue' -- songs that must be pretty invigorating to sing live.
When we hit the stage at night, I've got 15 ballads
I could play, but I'm not a balladeer. We're [here] to entertain. My
shows are geared for these outdoor amphitheaters. People tailgate;
they're already buzzing when they get in here. They drink a lot of
beer! I get raw with them and go right into their world. I don't stay
sterile. So I've got a rock mentality with a country background, and I
go in there and as we say, 'Step on their necks and try to pull their
tails up.' I want them to have so much fun, they hurt when they leave.
How do you feel about people bringing kids to your concerts?
There's been a couple people over the last three or four years
complain: "I took my kids to that, and that wasn't a kid's show." You
know what? These amphitheater shows, unless it's a gospel thing [laughs],
there's enough stuff going on on the hill and in the crowd that you
shouldn't bring your kids. We've had people having sex, people throwing
up, people urinating, people fighting, nudity ... So when you're in
that environment, you ought to check your own card first and say, 'What
were you thinking if you're concerned about me saying 's---' on the
microphone?' There's a lot worse going on than me saying 's---.'
You do show a softer side on this new album, especially on 'Are
You Feelin' Me' and 'Tender as I Wanna Be.' Are you a sentimental guy
in real life, or is it pretty much Tough Toby all the time?
As I get older, that stuff comes out more. It started when I wrote 'You
Shouldn't Kiss Me Like This.' That's a three-and-a-half minute song
about a five-second kiss. If you want to talk about that five seconds
as good as you can talk about it, it's going to take three-and-a-half
minutes to tell it ... I try to think of those little thoughts in
'Tender as I Wanna Be' – this guy's pretty bold, he doesn't give in
very easy and he's saying, 'I know you need me to be that way, I'm just
not. But, when we're doing what we're supposed to be doing, then that's
plenty tender enough for me. I don't know if it is for you, but by God,
it is for me.' The secret recipe for learning how to write those kind
of songs is to put down a bunch of stuff in the lyric that you would
never actually say to the female. So, there's no way a guy like me in
real life is going to be that tender. You wish you could be but there
is a wall there.
Since you're the head of your own
record label, does anyone but you have a say in what goes on your
albums -- or in what goes on with your career, for that matter?
I am the Mac-Daddy! I don't answer to a soul. I don't have industry
cancer, I'm not a member of the CMA, so don't feel sorry for me when
they don't vote for me. It's not their fault anymore. It's mine. I'm
not a member. I'm artist [songwriter] of the decade. I'm at 63 million
spins as a songwriter, I got my own record label, I don't live in
Nashville and I don't answer to a son of a b----.
You seemed to be blessed with self confidence. Was there ever a time in your life that you were insecure?
Just for the sake of not saying no, never ... Maybe dating in junior high, learning how to talk to girls and stuff.
Who would you like to ask, "How do you like me now?!"
I said it. I don't just say it in words. My actions speak. I honestly
have fought to get myself out on an island. The only downside to my
island is that I'm not in the loop. I don't have any networking. It can
be a plus [laughs] -- you don't get all the phone calls and
stuff, but I don't live in Nashville so I don't have any social
celebrity life as far as that goes. I don't have a lot of friends – and
it's not because they're enemies -- I just don't know a lot of people
in this business because I am on an island. I have told everybody that
needed to be told to f--- off. Anybody that ever needed it, got told
that. I don't have any demons with them. If you've been told to f---
off by me, [it's] done. I wake up every day knowing that I don't have
to take a phone call and argue about my music. I don't have to argue
with a label about what's going to go on my album or what the next
single is or whether I should wear a sleeveless shirt in a video. It's
nobody's business what I do until I do it.
Before you
went on your own, you made headlines for some of those feuds to which
you're alluding. When you get angry at someone -- say the Dixie Chicks -- do you say your peace and let it go, or do you hold a grudge?
It depends on what they want to do with it. [pauses]
Are you through talking about that saga with the Chicks?
I was done talking about it two weeks in. Usually I fire back quicker.
I didn't even fire back on that thing until about day three. It came
out, and I went, 'So what? I don't care what they think.' And then they
got a lot of press for talking about me, which people do try to get
their 15 minutes of fame off me. I go on and my Q-factor gets higher,
and these guys get their 15 minutes. But I didn't know those girls. So
I go on about my business. And then somebody calls me up and says,
'Man, there's a big thing about them blasting you on this...' I said,'
So what, there's people going to blast it, but I'm supporting my guys.'
Then the next day they took it another step, then the next day they
took it another step, and then I fired back and basically
told them to go f--- themselves. And then all of the left supporters
came out of the closet and started saying, 'What are you doing picking
on the Dixie Chicks?' Like I started that s---! But how am I supposed
to fight that? How am I supposed to convince every son of a b---- that
I didn't start that? I didn't throw the first three punches.
When the whole thing was over, I was like, 'Man this is way too much
press for anybody to get over this stupidity.' I had a problem with it
for about two weeks and then I just said, 'I'm done, they can keep
rockin' if they want to.' And at some point one of the big award shows
called and said, 'You know how cool it would be if you guys would do a
song together? Are you in?' I figured if I said, 'No f---ing way, I'm
out,' that they would go, 'Toby Keith said there's no way,' and it
would start it all up again. So I'll put it this way: 'Go try to get
them to do it and good luck, buddy!' He called me back the next day,
and he said, 'What kind of production do you want on your song?' And I
was like, 'I guess the Dixie Chicks are out of the question, huh?' [laughs] He said, 'Yeah, I didn't get anywhere with that.'
It's great that you can laugh about it now. So the next question is, when was the last time you cried?
At Wayman Tisdale's
funeral. [Toby dedicated his new song, 'Cryin' for Me (Wayman's Song),'
to the jazz and basketball legend.] He became a dear friend of mine. He
lost his leg to cancer and got a prosthetic. Two months later [he] was
diagnosed with Leukemia, fought it hard, went all the way through all
these treatments ... finally got a scan that was free and said he was
going to be OK. He called me in May on a Wednesday night and asked if
he could lease a couple of my buses to make a little jazz run. He left
me a message. I called him back the next morning, and I didn't get him.
Friday morning, he passed away -- not from cancer but due to his
treatment. He had an esophagus collapse due to all the chemo he was
getting. I reeled around there for two days in a stupor. He was a great
guy with a charismatic smile, and the closest thing to Jesus I've ever
met. There's a line in the song that says, "You showed me how to live."
He was a perfect, perfect human. I got up Sunday morning, realized I
was just going to have to face it all -- couldn't believe that he was
gone. We had gotten really, really close. I was the first one he would
call when he would come out of surgery. He passed away on May 15.
Anyway, I got up Sunday morning, called his cell phone to hear his
voice one more time, I grabbed my guitar and sat down and wrote this
song, and went in and put it on the album.
Let's end
our chat by going back to the beginning ... You were 32 before you got
a record deal, which was somewhat thanks to a flight attendant who gave
your CD to a Mercury Records executive. Fast forward all these years
later, and you are one of the highest paid entertainers in the world.
So what's that flight attendant doing now?
Her maiden
name was Lori Hardin, but it's Lori Payne now, she married Todd Payne.
[They] own a Christian record label. I see her once in a while. She was
a huge fan and had every song that I played from the stage. She
probably got 'Should've Been a Cowboy' live from the stage before I got
a record deal. So Harold Shedd, who was a vice president at Mercury,
came on her flight, and he invited her and her friend to some kind of
industry thing on a boat. They said, 'Sure.' He had been on her flight
several times. So she went out there to this party. The only thing they
had for music was a CD player. She looked in her purse -- she had a
bunch of my CDs, so she plugged them in, and after the end of the
party, he said, 'Who is this?' And she said, 'He's a friend of mine
from Oklahoma.' He goes, 'How do I meet this guy?' Boom, he flew into
Oklahoma City to find me.
And you quickly went from
playing shows in your home state to playing all over the world, in what
is a jam-packed touring schedule. You sing in your new song,'Gypsy
Driftin,' "It's hard as hell out on this highway/But I'm still addicted
to the show." Are you addicted to playing live?
I
just want to pay tribute to the people that we couldn't do without --
that group of angel faces in the audience, that sea of music lovers.
There's no reason for me to exist out here [without them]. I look at
this as a reward for hard work. This is a privilege to get to come do
this every day. I wouldn't trade places with a soul. So what makes the
small negative things go away is when you step on that stage and you
see that crowd that is just anticipating your every move and your every
lyric and your every note. All your worries just go away. For two hours
out there you're just one with the audience.
Read the interview at TheBoot.com
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