'HOPE ON THE ROCKS SWEEPSTAKES'


OFFICIAL RULES

NO PURCHASE OR COMPLETION OF A SPECIFIC ACTION (AS DEFINED BELOW) IS NECESSARY TO ENTER OR WIN. A PURCHASE OR THE COMPLETION OF A SPECIFIC ACTION WILL NOT IMPROVE YOUR CHANCES OF WINNING.

SWEEPSTAKES ENTRY PERIOD & SPONSOR: The "HOPE ON THE ROCKS SWEEPSTAKES" ("Promotion") starts at 12:01 am Eastern Time ("ET") on 10/1/12 and ends at 11:59 pm ET on 11/30/12 ("Online Promotion Period") for online entry and on 12/1/12 for the postmarking of a mail-in entry, both as detailed below. The Promotion consists of six (6) weekly prize sweepstakes (may be referred to herein individually and collectively as "Weekly Sweepstakes") and a Grand Prize Sweepstakes, ("Grand Prize Sweepstakes") each with its own "Entry Period" and random drawing ("Random Drawing").

Entries that are not selected as a winner in a specific Weekly Sweepstakes Random Drawing WILL NOT remain eligible for subsequent Weekly Sweepstakes Random Drawings, if any. All eligible entries received will be eligible for the Grand Prize Sweepstakes Random Drawing.

The sponsor of the Sweepstakes is Show Dog-Universal Music, LLC, 2303 21st Avenue South, 4th Floor, Nashville, TN 37212 (the "Sponsor"). The Sweepstakes is subject to these Sweepstakes Official Rules (the "Official Rules"), and by entering, entrant agrees to be bound by them.

This Promotion is in no way sponsored, endorsed or administered by, or associated with, Live Nation Entertainment, Inc., or its parent companies, affiliates, subsidiaries, successors, assigns, agents, representatives, officers, directors, shareholders, and employees.

ELIGIBILITY: The Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia ("Eligibility Area"), who as of the date of their entry into the Sweepstakes are thirteen (13) years of age or older. Employees and their immediate family members (spouses, parents, legal guardians, in-laws, grandparents, siblings, children and grandchildren) of Sponsor, West Coast Marketing, a division of The Susquehanna Hat Company ("West Coast Marketing"), and each of their respective officers, directors, affiliates, subsidiaries, parent companies, and advertising and promotion agencies (collectively, the "Promotion Entities") and those living in the household of same (whether legally related or not) are not eligible to enter or win. A prize won by an individual considered a minor ("Minor") in his/her legal jurisdiction of residency will be awarded in the name of said Minor's parent or legal guardian.

PRIVACY INFORMATION: The personally identifiable information you provide on the Entry (as defined below) will be collected, stored, used, and shared in accordance with Sponsor's Privacy Policy and California Privacy Rights statements. For more details, please see Sponsor's Privacy Policy at http://tobykeith.checkd.in/privacy_policy. False and/or deceptive entries or acts shall render entrants ineligible.

HOW TO ENTER: There are a number of ways to enter the Promotion; initially receiving a required Original Entry (as defined below) online and in addition to the Original Entry, through completing Specific Action(s) (defined below) online or without completing Specific Action(s), by mail; with the methods of entry detailed below.


How To Receive an Original Entry Online: During the Online Promotion Period you may receive an Original Entry (defined below) in the Promotion via the Internet by logging on to the website at http://www.tobykeith.com/hopeontherockssweeps ("Entry Site") and as prompted, providing your first and last name, email address and daytime telephone number,. By providing the required information at the Entry Site you will receive one (1) original entry in the Promotion ("Original Entry"). LIMIT ONE (1) ORIGINAL ENTRY PER ENTRANT (AS DEFINED BELOW).


As stated above, in addition to the Original Entry, you may also earn Specific Action Entries (defined below) online or by mail as detailed herein:


How To Receive Specific Action Entries Online: Once you have received an Original Entry, you are also eligible to receive additional entries for a Weekly Random Drawing and the Grand Prize Random Drawing as follows: when visiting the Entry Site, you will be presented with an opportunity to take part in a variety of specific actions which include, but are not limited to "Connecting Facebook and/or Twitter, "Liking" Toby Keith's Facebook page, following Toby Keith on Twitter, sharing the Entry Site URL with friends via Facebook or Twitter, visiting the Toby Keith merchandise shop at http://tobykeith.shop.musictoday.com/, submitting a "Red Solo Cup" photo as directed at the Entry Site, watching the "Insiders" Wrap Up Video, voting for your favorite ILTB item, taking a trivia quiz (all entry actions detailed above may be referred to individually as a "Specific Action" and collectively as "Specific Actions"). Follow the directions at an Entry Site, for participating in one (1) or more Specific Actions. For each Specific Action that you successfully complete, you will automatically receive one (1) "Specific Action Entry" in the Promotion. Specific Action Entries received online must be received according to the Random Drawing Entry Period Schedule below in order to be eligible for a specific Random Drawing.


How To Receive Specific Action Entries By Mail: To earn Specific Action Entries by mail (after receiving an Original Entry), without completing one (1) or more Specific Actions, on a postcard, hand print (no mechanical reproductions accepted) your name, address, city, state, zip code, daytime telephone number, date of birth, email address and the specific Weekly Sweepstakes Random Drawing you are entering. Mail your completed entry to: "HOPE ON THE ROCKS SWEEPSTAKES", P.O. Box 6041, Sherman Oaks, CA 91413. By completing and submitting a postcard as detailed above, you will receive two (2) Specific Action Entries. You may submit as many Specific Action Entries by mail as you like, but all Specific Action Entries submitted by mail must be mailed separately. All Specific Action Entries submitted by mail must be postmarked and received according to the Random Drawing Entry Period Schedule below in order to be eligible for a specific Random Drawing.

Specific Action Entries received by mail without a specific Weekly Sweepstakes Random Drawing included in the Entry information (as detailed above), will be entered into the Weekly Sweepstakes Random Drawing running at the time of receipt (as determined in the sole discretion of the Sponsor).

ALL ORIGINAL ENTRIES AND SPECIFIC ACTION ENTRIES SUBMITTED ONLINE OR BY MAIL MAY BE REFERRED TO HEREIN INDIVIDUALLY AS AN "ENTRY" AND COLLECTIVELY AS "ENTRIES" AND EACH INDIVIDUAL SUBMITTING SUCH ENTRY REFERRED TO HEREIN AS AN "ENTRANT".


This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Sponsor and not to Facebook. Any questions, comments or complaints regarding this Promotion should be addressed to Sponsor and not to Facebook.


All Twitter use must be in compliance with the Twitter Terms of Service.


The Entry Site clock shall be the official timekeeper of the Promotion.


RANDOM DRAWING ENTRY PERIOD SCHEDULE:


DrawingOnline Entry PeriodMail-In Entry Period


Weekly Sweepstakes #1 Starts at 12:01 am ET on 10/1/12 Postmark by 10/8/12

Ends at 12:00 midnight ET on 10/7/12 Received by 10/13/12


Weekly Sweepstakes #2 Starts at 12:01 am ET on 10/8/12 Postmark by 10/15/12

Ends at 12:00 midnight ET on 10/14/12 Received by 10/20/12


Weekly Sweepstakes #3 Starts at 12:01 am ET on 10/15/12 Postmark by 10/22/12

Ends at 12:00 midnight ET on 10/21/12 Received by 10/27/12


Weekly Sweepstakes #4 Starts at 12:01 am ET on 10/22/12 Postmark by 10/29/12

Ends at 12:00 midnight ET on 10/28/12 Received by 11/3/12


Weekly Sweepstakes #5 Starts at 12:01 am ET on 10/29/12 Postmark by 11/5/12

Ends at 12:00 midnight ET on 11/4/12 Received by 11/10/12


Weekly Sweepstakes #6 Starts at 12:01 am ET on 11/5/12 Postmark by 11/12/12

Ends at 12:00 midnight ET on 11/11/12 Received by 11/17/12


Grand Prize Starts at 12:01 am ET on 10/1/12 Postmark by 12/1/12

Sweepstakes Ends at 12:00 midnight ET on 11/30/12 Received by 12/6/12


For purposes of this Promotion, an Entry is "received" online when the Sponsor's server records the Entry information. Proof of sending (such as an automated computer receipt confirming Entry or "thanks for entering" message) does not constitute proof of actual receipt of an Entry for purposes of this Promotion. Illegible and/or incomplete Entries and Entries submitted by Entrants who do not meet the eligibility requirements (including all requirements with respect to age and residence) are void. Those who do not follow all of the instructions, provide the required information in their entry form, or abide by these Official Rules or other instructions of Sponsor may be disqualified.


PRIZES:GRAND PRIZE SWEEPSTAKES (one [1] "Grand Prize" will be awarded): The Grand Prize shall consist of a trip ("Trip") for Grand Prize Winner and one (1) guest ("Travel Companion") to Cabo San Lucas, Mexico ("Cabo San Lucas"). The Trip includes the following: (i) roundtrip ("R/T") economy class airfare for two (2) from the major U.S. gateway airport within the Eligibility Area, nearest the winner's hometown to Cabo San Lucas Airport ("Airport"), (ii) R/T airport/hotel ground transfers in Cabo San Lucas, (iii) four (4) consecutive nights hotel accommodations (single standard room, double occupancy, room and tax only) at a Cabo San Lucas hotel selected by the Sponsor ("Hotel"), (iv) daily Hotel breakfast, (v) $100 per day per diem for dinner and (vi) Toby Keith autographed CD.


Specific air carrier(s), Hotel and other Trip specifics detailed above are at the sole discretion of the Sponsor or its designee(s). The approximate retail value ("ARV") of the Grand Prize is $3,800. The actual value of the Grand Prize travel may vary depending on city of departure, date and times of travel, airfare fluctuations and Hotel charges at the time of travel bookings. Actual value of the Grand Prize awarded may be lower or higher at the time it is fulfilled. Any difference between actual value and stated ARV (if actual value is lower than stated ARV) will not be awarded. If Grand Prize Winner elects to travel with no Travel Companion, no additional prize element will be substituted. All travel is subject to the following restrictions and conditions: All additional meals, additional ground transfers, gratuities, excursions, insurance, incidentals, and any other expenses not specified herein are the sole responsibility of the Grand Prize Winner and his or her Travel Companion. All travel arrangements included in the Grand Prize are to be administered by Sponsor or its designee(s). Grand Prize Winner must provide a minimum of forty-five (45) days advance notice of desired departure and all travel must be completed by 12/31/13 or prize will be forfeited in its entirety and an alternate winner may or may not be selected at Sponsor's sole discretion. Sponsor reserves the right to award a cash equivalent prize at its sole discretion. All travel is subject to availability. Travel must originate and end at the same major U.S. gateway airport within the Eligibility Area.


Grand Prize Winner and his or her Travel Companion will be required to travel on identical itineraries including the same departure date, destination and return date. Grand Prize Winner and his or her Travel Companion will be required to provide valid government issued photo ID including but not limited to valid passport as required by travel authorities at time of travel as well as prior to admittance to Event. No changes will be made to travel details once any element(s) of the travel arrangements have been booked. No frequent flier miles will be earned on any element of prize travel. Prize conditions may be added or modified by Sponsor or its designee. Releasees (as defined below) are not responsible for any changes of any element of Grand Prize Trip. Releasees are not liable for any expenses incurred as a consequence of flight cancellation or flight delays. Sponsor will not replace any lost or stolen tickets, travel vouchers or certificates. Travel is subject to capacity controls, availability, blackout dates and certain other restrictions, which will include a Saturday night stay, all of which are subject to change.


No stopovers are permitted on tickets issued as a prize; if a stopover occurs, the prize will terminate and full fare will be charged from the stopover point for the remaining trip segments, including the return. Once Hotel and flight arrangements have been confirmed, no changes will be allowed except by Sponsor or its designee. An unclaimed and/or unused Grand Prize travel package will remain the property of Sponsor or its designee.


WEEKLY SWEEPSTAKES #1 – (1 will be awarded): The Weekly Sweepstakes #1 prize consists of a Custom Corn Hole Game Board and a Toby Keith autographed CD. ARV: $205.


WEEKLY SWEEPSTAKES #2 – (1 will be awarded): The Weekly Sweepstakes #2 prize consists of a Ford branded guitar (selected at the sole discretion of Sponsor) and a Toby Keith autographed CD. ARV: $325.

WEEKLY SWEEPSTAKES #3 – (1 will be awarded): The Weekly Sweepstakes #3 prize consists of a property ("Prop") item from a Toby Keith tour (as selected at the sole discretion of Sponsor) and a Toby Keith autographed CD. ARV: $125.

WEEKLY SWEEPSTAKES #4 – (1 will be awarded): The Weekly Sweepstakes #4 prize consists of a "Red Solo Cup" Plaque and a Toby Keith autographed CD. ARV: $150.

WEEKLY SWEEPSTAKES #5 - (1 will be awarded): The Weekly Sweepstakes #5 prize consists of a "Hope On The Rocks" guitar (selected at the sole discretion of the Sponsor) and a Toby Keith autographed CD. ARV: $150.

WEEKLY SWEEPSTAKES #6 – (1 will be awarded): The Weekly Sweepstakes #6 prize consists of two (2) tickets for an upcoming Toby Keith tour concert in or near the winner's hometown (as determined at sole discretion of Sponsor) plus a Toby Keith autographed CD. ARV: $225. NOTE: transportation to and from the concert are specifically not included as part of this prize and is the prize winner's responsibility.

The total ARV of all Weekly Sweepstakes prizes available to be awarded in the Promotion is $1,180. The total of all prizes available to be won in this Promotion is $4,980. All specifics of prizes to be awarded are at the sole discretion of the Sponsor.

The Grand Prize and Weekly Sweepstakes prizes may be referred to herein individually as a "Prize" and collectively as "Prizes" and the winners of such Prizes referred to individually as a "Prize Winner" and collectively as "Prize Winners". Only one (1) Weekly Prize will be awarded to any one (1) Entrant.

No portion of a Prize may be sold, bartered or exchanged by the Prize Winner. If awarded, Prizes will be awarded without any warranty of any kind. Odds of winning a Prize in a specific Sweepstakes Random Drawing depend on the total number of eligible Entries received for the specific Sweepstakes Random Drawing.

WINNER SELECTION: One (1) potential Weekly Sweepstakes Prize Winner will be selected for each Random Drawing from among eligible Entries received for the applicable Random Drawing. Weekly Sweepstakes Random Drawings will be conducted within five (5) days of the end of the applicable Random Drawing Entry Period.

One (1) potential Grand Prize Sweepstakes Winner will be selected in a Random Drawing on/about 12/7/12 from among all eligible Grand Prize Sweepstakes Entries received. All Random Drawings will be conducted by West Coast Marketing, an independent judging organization, whose decisions regarding the Random Drawings are final and binding. Potential Grand Prize Winner will be notified by email or telephone by 12/10/12 and will be required to respond to such notification within two (2) business days, providing complete personal information (first and last name, street address, city, state, zip code, daytime telephone number and verifying date of birth) or prize may be forfeited and an alternate winner may (at Sponsor's sole discretion) be selected. Potential Grand Prize winner (or his or her parent or legal guardian if the potential Grand Prize Winner is a Minor) will be required to execute and return a notarized Affidavit of Eligibility/Release of Liability and (except where prohibited) Publicity Release form, and a completed IRS W-9 form within seven (7) business days from the date on which it is sent. Grand Prize Sweepstakes Travel Companion is required to be of majority age or older in his/her legal jurisdiction of residency as of the date of Grand Prize Winner notification or be the child/ward of the Grand Prize Winner. Travel Companion (or Grand Prize Winner if Travel Companion is the minor child or ward of Grand Prize Winner) will be required to execute and return a Release of Liability form within this same seven (7) business day deadline. Potential Grand Prize Winner's failure to return all required forms within the stated time period may result in the potential Grand Prize Winner being disqualified and an alternate Prize Winner being selected at Sponsor's sole discretion. Weekly Prize Sweepstakes Prize Winners will be notified within three (3) days of the applicable Random Drawing by email and will be required to respond to such notification within two (2) business days, providing complete personal information (first and last name, street address, city, state, zip code, daytime telephone number and verifying date of birth) or prize may be forfeited and an alternate may (at Sponsor's sole discretion) be selected. Weekly Prize Sweepstakes Prizes will be shipped to winners within 6-8 weeks of the conclusion of the Promotion.

If any Prize notification or Prize is returned as undeliverable for any reason, Sponsor may decide, in its discretion, to award the Prize to an alternate eligible Entrant subject to the new selectee's compliance with all the terms and conditions of these Official Rules.

All federal, state and local tax liabilities, if any, are the responsibility of the Prize Winners. Acceptance of a Prize constitutes permission (except where prohibited) granted to Sponsor to use the Prize Winner's name, likeness, picture, voice, biographical information and statements for publicity, advertising, trade and promotional purposes in any and all media and manner and by any and all means now known or hereafter devised in perpetuity worldwide without additional compensation or limitation of any kind, and without the need to get any further consent.


RELEASE OF LIABILITY/GENERAL CONDITIONS: Promotion Entities shall not be responsible or liable for Entries that are entered by other than human means (such as by an automated computer program or any non-human mechanism, entity, or device), or for Entries that are late, forged, destroyed, lost, misplaced, stolen, misdirected, mutilated, tampered with, incomplete, deleted, damaged, garbled, postage due or otherwise not in compliance with the Promotion's Official Rules, and all such Entries will be disqualified. By participating in the Promotion, each Entrant agrees: (i) to be bound by these Official Rules and by all applicable laws and decisions of Sponsor which shall be binding and final; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action, or proceeding against any of the Promotion Entities, Live Nation Entertainment, Inc., Toby Keith, TKO Artist Management, Facebook or Twitter in connection with the Promotion; and (iv) to release, indemnify, and hold harmless each of the Promotion Entities, Live Nation Entertainment, Inc., Toby Keith, TKO Artist Management, Facebook, Twitter and each of their respective officers, directors, employees, agents, shareholders, representatives, successors and assigns (collectively the "Releasees"), from any liability (including, but not limited to, liability for defamation, libel, slander, invasion of privacy, infringement of publicity or any intellectual property rights, any property loss, damage, personal injury, bodily injury, death, expense, accident, delay, inconvenience or irregularity, and any indirect, incidental, consequential, special, punitive or exemplary damages of any kind even if the Releasees have been advised of the possibility of such loss or damages), costs and expenses (including, without limitation, reasonable outside attorneys' fees) that may arise in connection with: (a) the Promotion, including but not limited to any Promotion-related activity or element thereof, and the Entrant's Entry, participation or inability to participate in the Promotion or any part thereof, (b) typographical errors in these Official Rules or any Promotion promotional materials, (c) acceptance, attendance at, participation in, possession, defects in, use, misuse or inability to use a Prize (or any component thereof), (d) any change in the prizing (or any components thereof) due to unavailability, business or other considerations, or due to reasons beyond Promotion Entities' control, including but not limited to by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not such action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, threatened or actual terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond any of the Promotion Entities' control, or as otherwise permitted in these Official Rules, (e) any interruptions in or postponement, cancellation, or modification of the Promotion or part thereof or Event, (f) human error, (g) incorrect or inaccurate transcription, receipt or transmission of any part of the Entry (including, without limitation, the Entry information or any parts thereof), (h) any technical malfunctions or unavailability of the Entry Site, or any other website, or any telephone network, computer online system, computer timing and/or dating mechanism, computer equipment, software, or Internet service provider, or mail or delivery service utilized by any of the Releasees or by an Entrant, (i) interruption or inability to access the Promotion or part thereof, the Entry Site, or any other web site, or any online service via the Internet due to hardware or software compatibility or other problems, (j) any damage to Entrant's (or any third person's) computer and/or its contents related to or resulting from any part of the Promotion, (k) any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, (l) any late, lost, stolen, mutilated, misdirected, illegible, delayed, garbled, corrupted, destroyed, incomplete, undeliverable, postage due or damaged Entries or mail, (m) any wrongful, negligent, or unauthorized act or omission on the part of any of the Releasees and/or (n) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof) (o) cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the air carrier(s), or other transportation companies, Hotel(s), or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same, or (p) loss or damage to baggage. Prize Winner hereby acknowledges that the Promotion Entities have neither made nor are in any manner responsible or liable for any express or implied warranty, representation or guarantee, express or implied, in fact or in law, relative to a prize or any component thereof.

Proof of submitting an Entry is not considered proof of delivery or receipt. Illegible, incomplete, mechanically reproduced and Entries in excess of the number stated above will be disqualified. Entries will not be acknowledged or returned. False, fraudulent or deceptive Entries or acts shall render entrants ineligible.

If for any reason the Promotion is not capable of running as planned, or if the Promotion (or any portion(s) thereof) becomes corrupted, inoperative or does not allow the proper playing of the Promotion and processing of Entries in accordance with these Official Rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by Entrants, fraud, technical failures, or any other causes, in the Sponsor's sole opinion, corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion or the granting of a Prize, Sponsor reserves the right, in its sole discretion, to disqualify any individual implicated in such action and/or to cancel, terminate, modify, or suspend the Promotion or any portion thereof. In the event the Promotion is cancelled, to the extent possible, as determined by Sponsor, Sponsor will conduct a random drawing to select the Prize Winners from among all eligible, non-suspect applicable Entries received prior to the time of the action or event warranting such cancellation, and to award the Prizes (or any awardable portion(s) thereof). ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE THE ENTRY SITE OR ANY OTHER WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. If a dispute arises about who submitted an Entry, the Entry will be deemed submitted by the authorized account holder of the email account entered. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized user of the email account associated with the winning Entry and that all eligibility requirements are met.

GOVERNING LAW:Each entrant acknowledges that the internal substantive laws (as distinguished from the choice of law rules) of the State of Tennessee and the United States of America applicable to contracts made and performed entirely in Tennessee shall govern the validity and interpretation of these Official Rules and all other causes of action (whether sounding in contract or in tort) arising out of or relating to these Official Rules or the Promotion.

OFFICIAL WINNERS LIST/OFFICIAL RULES: For an Official Winners List (available after 1/5/13), or a copy of these Official Rules, send a self-addressed, stamped envelope to: "HOPE ON THE ROCKS SWEEPSTAKES" (please specify Official Winner's List or Official Rules), P.O. Box 56436, Sherman Oaks, CA 91413. Residents of Vermont with a return address in Vermont may omit the return postage on their Official Rules request. The Official Rules are also available during the Online Promotion Period at the Entry Site.